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Medial muck-raking of sexual affairs in fold in czech press in spring 2010
Šulcová, Jana ; Nečas, Vlastimil (advisor) ; Gerbery, Juraj (referee)
The thesis "Medial muck-raking of sexual affairs in the Church in Czech press in spring 2010" through the use of medial ruts, stereotypes and logic, inquires into medial texts from the springtime 2010, which have referenced to sexual affairs in Catholic Church. Based on medial theories (gatekeeping, social construction of reality, agenda setting etc.) the thesis follows up the reflection of the theme and specifics of media discourse. This view is complemented with interviews with members of the Church, which give the thesis out-of- media extent. Qualitative part of the thesis takes sexual affairs in Church as illustrative theme, which is meant in connection with the Roman Catholic Church reflected by Czech media. The thesis also attempts to generalize the actual medial reflection of the Church on the background of current medial trends. It tries to offer a way how to improve the relationship between two part of culture - media and the Roman Catholic Church. To put the thesis into context it will be provided with information about history of the Roman Catolic Church and relationship of Czech society to matters of the church, because it determinates perception of medial news about this theme.
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The Army on the media battlefield
Klementová, Jana ; Nečas, Vlastimil (advisor) ; Halada, Jan (referee)
The thesis "The army on the media battlefield" examines the extent to which the Ministry of Defence and the Army of the Czech Republic are media institutions. If they take media logic and if they subject to pressure of the journalists. All this in a theoretical frame of four phases of mediatisation that is defined by Jesper Strömbäck's work in 2008. The theoretical part defines terms such as mediatisation or media logic. The thesis also focuses on the explanation of corporate communication, which is related to the Ministry of Defence and the Czech Army. In the conclusion of the theoretical part both institutions are defined and the emphasis is on their communications department. The methodological part describes the research method of semi-structured interviews, which are used to collect relevant data. It also defines the research problem and research questions. The third part of the thesis is devoted to research where data collected from nine respondents from the Ministry of Defense and the General Staff of the Army are analyzed and categorized to relevant research questions. Respondents answered questions that addressed the communication objectives of the Army, formats and contents of the communication, new media and their work in relation to editorial routines. Respondents described what...
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The myth of the perfect biathlon team and its end
Šulejová, Markéta ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
This thesis focuses on the way in which the media presented the Czech biathlon team over the period of its greatest success, between 2012 and 2018. In this context, it deals with how often the media presented relationships, mood and cooperation in the team as perfect, helping to create the myth of an ideal team. The aim of the thesis is to answer the research question: How was the myth of an ideal biathlon team constructed by the media, biathlonists and the support team? This question is answered through an analysis of biathlon articles published in the years 2012 - 2018 across four Czech sports diaries, namely iSport.cz, sport.cz, sport.aktualne.cz and sport.iDNES.cz. The analysis uses qualitative content analysis extended by linguistic analysis of discourse. The analysis of the individual articles is based on theoretical background, devoted to the media's representation of reality, media logic, myth, heroism, myth in sport and discourse. The results of the analysis describe the way and means by which the actors helped construct the myth of a perfectly functioning biathlon team. The methods used with examples are given at the end of the thesis.
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Journalistic strategies and the theme of Islam as part of media logic
Drnková Jačková, Kateřina ; Štechová, Markéta (advisor) ; Miessler, Jan (referee)
The diploma thesis deals with restrictive and creative aspects which plays an important role during selection and execution of news about sensible theme of islam. The diploma thesis is devided into several parts. The terms such as media logic, routine and creativity are being described in the theoretical part. The thesis points at the problem of media presentation of islam and muslims. This problematic presentations resulted from both foreign and czech researches. There are also points out the inadequate research aimed at the employes of the redactions as a creators or semi-creators of the media content. In terms of up to date reserach in the redaction there are outlined some options of creative attitude which can influence and change routine practice or focusing of redaction about the selection and processing of the event. The methodology part outlines the research problem and question. It names the investigated redactions and the techniques of data colection and analysation. The thesis extracts from this knowledge even in the research part. It brings better understanding of possibilities of the redaction employees in choosing and execution of news regarding the theme of Islam.
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The influence of media logic on the presentation of Islam in newspapers on the example of the Charlie Hebdo terror attack in 2015
Jačková, Kateřina ; Štechová, Markéta (advisor) ; Vochocová, Lenka (referee)
The bachelor thesis is dealing with issue of Islam and its pesentation in the serious journals. The thesis is devided into two parts. It introduces the basic terms regarding medial logic and its concepts. It also dealig with the Islam itself and its history regarding Europe and Czech republic. This first, theoretical part also shows the concepts that are oftenly connected to the Islam. In the second, empirical part, I identify by quantitative analysis how was the presentation of Islam week before and after the terorist attack on Charlie Hebbo in Paris in January 2015 changed. In the quantitative part, I mostly focused on authors of media articles in the journals. With the help of quantitative analysis, by the method of embeded theory to be more specific, this thesis is evaluating several interviews with the authors of the articles. The aim of this work is to have better understanding of what have created the mindset of the author towards Islam and towards final artical in the serious media.
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The Army on the media battlefield
Klementová, Jana ; Nečas, Vlastimil (advisor) ; Halada, Jan (referee)
The thesis "The army on the media battlefield" examines the extent to which the Ministry of Defence and the Army of the Czech Republic are media institutions. If they take media logic and if they subject to pressure of the journalists. All this in a theoretical frame of four phases of mediatisation that is defined by Jesper Strömbäck's work in 2008. The theoretical part defines terms such as mediatisation or media logic. The thesis also focuses on the explanation of corporate communication, which is related to the Ministry of Defence and the Czech Army. In the conclusion of the theoretical part both institutions are defined and the emphasis is on their communications department. The methodological part describes the research method of semi-structured interviews, which are used to collect relevant data. It also defines the research problem and research questions. The third part of the thesis is devoted to research where data collected from nine respondents from the Ministry of Defense and the General Staff of the Army are analyzed and categorized to relevant research questions. Respondents answered questions that addressed the communication objectives of the Army, formats and contents of the communication, new media and their work in relation to editorial routines. Respondents described what...
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Mediatization of the Politic Sphere
Hannich, Jiří ; Nečas, Vlastimil (advisor) ; Trampota, Tomáš (referee)
This Diploma Thesis "Mediatization of Political Sphere" deals with the systematic influence of mass media and their logic on the functioning of the political system, process development and implementation of policy instruments and methods of political communication. First of all the theoretical part is focused on the description of the institutional importance of media in the social environment, more properly introduces images of the effects of media communications in the society, characteristics of the participation of media organizations in the economic relations so that the concept of mediatization in the frame of media studies could be defined and to specify its aspects in connection with a set of knowledge of media logic. The thesis does not omit the introduction of basic logic elements of political sphere, it also deals with its implicit settings, as well as modifications of the political structures in response to transfer a large part of the policy enforcement into the symbolic space of the media. The theoretical interpretation is followed by the research which is focused on the selected elements of mediatization in the Czech context. In the first stage the quantitative research method of content analysis is used to find out which topics and which representatives are observed by the Czech...
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Medial muck-raking of sexual affairs in fold in czech press in spring 2010
Šulcová, Jana ; Nečas, Vlastimil (advisor) ; Gerbery, Juraj (referee)
The thesis "Medial muck-raking of sexual affairs in the Church in Czech press in spring 2010" through the use of medial ruts, stereotypes and logic, inquires into medial texts from the springtime 2010, which have referenced to sexual affairs in Catholic Church. Based on medial theories (gatekeeping, social construction of reality, agenda setting etc.) the thesis follows up the reflection of the theme and specifics of media discourse. This view is complemented with interviews with members of the Church, which give the thesis out-of- media extent. Qualitative part of the thesis takes sexual affairs in Church as illustrative theme, which is meant in connection with the Roman Catholic Church reflected by Czech media. The thesis also attempts to generalize the actual medial reflection of the Church on the background of current medial trends. It tries to offer a way how to improve the relationship between two part of culture - media and the Roman Catholic Church. To put the thesis into context it will be provided with information about history of the Roman Catolic Church and relationship of Czech society to matters of the church, because it determinates perception of medial news about this theme.
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